Indian cricket will be shown on the Viacom 18 network for the next five years. This network is owned by Reliance Industries. They won the rights to broadcast cricket matches from the BCCI, which is the organization that manages cricket in India. They got these rights through an online auction that happened on Thursday, 31st August.
According to recent reports, Viacom 18 Media Private Limited has emerged victorious in a competitive battle for media rights. They have secured the rights to broadcast various media content from September 2023 to March 2028. Notably, they outperformed other major players in the industry, including Star India and Sony, in this bid.
Viacom 18 emerged as the top bidder in two key areas, surpassing Disney Star and Sony, to secure the rights for about Rs 5,963 crore. They allocated Rs 3,101 crore for the digital platform and Rs 2,862 crore for traditional television broadcasts.
In the latest agreement, each international cricket match in this series is worth Rs 67.75 crore. This is an increase from the previous cycle, where Star India paid the BCCI Rs 60 crore for each match.
However, it’s important to note that there were more matches (102 compared to 88) in the previous cycle. The total winning bid at that time amounted to Rs 6,138 crore.
Jay Shah, while announcing E-Auction Results
After the e-auction results were revealed, Viacom18 emerged as the successful bidder for the broadcasting rights of the Indian Cricket Team, Indian Premier League (IPL), and Women’s Premier League (WPL). Jay Shah took to a social media platform, X, to extend his congratulations to Viacom18.
“Congratulations, @viacom18, for winning the @BCCI Media Rights for both linear and digital for the next five years. India Cricket will continue to grow in both spaces as after @IPL and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of cricket fans.” Jay Shah’s tweet:
“Also, a big thank you to @starindia and @DisneyPlusHS
for your support over the years. You played a key role in
making India Cricket reach its fans across the globe,” Jay
Shah added
